Use each TASER trademark in its proper form.
The trademark "TASER" must always refer to a product marketed by TASER International, for example, a TASER electronic control device.
The letters in "TASER" should be block letters and always be capitalized whether used in the trademark or the name of the company. TASER is also an acronym for "Thomas A. Swift’s Electric Rifle."
Do not display the mark in any unusual typeface or in any other manner that might blur its distinctiveness.
TASER trademarks should only be used as an adjective followed immediately by the word "brand" or a generic term, e.g., "TASER® brand cartridges" or "TASER® electronic control device".
Use the trademark notice with the trademark's first and/or most prominent appearance(s) in any material.
To best serve its purpose, the ® or trademark notice should always accompany the trademark's first and/or most prominent appearance in a document, program, packaging, etc. You need not use the notice each time the mark appears thereafter. Where portions of a document may be accessed out of sequence (e.g., a Web site), use the notice where the mark first appears in each portion.
Use each TASER trademark accurately.
Each TASER trademark can only be used to indicate technology, specifications, products and services originating from TASER International, Inc. The trademark "TASER" cannot be used for any other purpose. Do not use a TASER trademark to identify or describe products, services, or technology unrelated to TASER International, Inc. Specifically:
"TASER" or "ADVANCED TASER" must not be used referring to your product or service.
"TASER" or "ADVANCED TASER" must not be used in a description of your product or service.
Your use of a TASER trademark must not imply your product or service is sponsored, authorized, or endorsed by TASER International.
Your use of a TASER trademark must not suggest to the public that TASER International is the origin of any of the goods and services you show or describe in your advertising.
Always use a TASER trademark properly in text.
Each TASER trademark indicates products and services exclusively marketed by TASER International, Inc. To preserve its distinctiveness and its source-designating function, follow these rules when using a trademark in text:
Always use a TASER trademark as an adjective, not a noun or verb.
Incorrect: "The officer shot his taser" or "I’m going to TASER you."
Correct: "The officer shot his TASER device" or "I’m going to stop you with a TASER device."
Never pluralize a TASER trademark.
Incorrect: TASERs or TASERS.
Never render a TASER trademark possessive by use of an apostrophe.
Incorrect: "the TASER’s battery pack."
However, it is proper to use the company name in the possessive sense when referring to TASER International.
Correct: "TASER’s stock is traded on NASDAQ."
Do not misuse the name of the product. For example, incorrect: "AAcme Distribution offers the TASER."
Correct: "AAcme Distribution offers the TASER® X26 electronic control device."
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Identify each TASER trademark with the proper trademark notice.
The ® trademark notice, as in TASER® indicates that the mark is claimed as a registered trademark. The "TM" trademark notice, for example "Shaped PulseTM technology", indicates that the mark "Shaped Pulse" is claimed as a trademark but not yet registered. Place the proper notice ® or TM immediately following the trademark, without any space between the mark and the notice (i.e., TASER®). Always place the notice before the generic term that must follow the trademark (e.g., TASER® electronic control device), as it acts as a dividing line between the trademark and the generic name of the product or service to which the mark relates.
Attribute properly any use of a TASER trademark in a sparate trademark attribution section.
Each document in which a TASER trademark appears must contain a trademark attribution sentence identifying each trademark as a trademark of TASER International, Inc.
At a minimum use this attribution: TASER® is a registered trademark of TASER International, Inc.
The attribution should include all TASER trademarks that appear in the text. For example:
AIR TASER, M26, and X26 are trademarks of TASER International, Inc. TASER® and ADVANCED TASER® are registered trademarks of TASER International, Inc.
The attribution sentence should appear, as appropriate, below the document's copyright notice (typically opposite the title page of a book), at the end of a data sheet or marketing brochure, or at the bottom of an advertisement, and always in legible type (7 point or larger).
Do not use a TASER trademark as, or as part of, any other trademark, company name, website URL, or metatag.
Your use of a TASER trademark must not falsely imply that there is any kind of a relationship between your company and TASER International.
You may not incorporate a TASER trademark into your own trademarks, service marks, company names, trade names, website URL, or web page metatags.
Never combine a TASER trademark with any other description or identification.
Please call with any questions about these guidelines.
TASER International is happy to assist you with matters addressed by these guidelines or other questions about TASER International trademarks. Should you have questions not answered by these trademark guidelines, feel free to contact TASER International’s General Counsel by phone at (480) 905-2018 or email to IP@TASER.com.
Only TASER International’s legal counsel may grant authorization for trademark uses and related issues not in accord with these guidelines.
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